A decision intelligence platform for marketing teams — and anyone responsible for growth — that turns analytics data into clear, actionable decisions.
Orbit evaluates changes in traffic and business outcomes across runs, classifies them into clear decision states (act, monitor, ignore), and explains why — using deterministic logic with AI-assisted narratives.
Strong organic growth, 23% traffic increase. Opportunities in high-value keywords.
Every analysis ends in one state: Act · Monitor · Ignore · Baseline changed
Compare current performance to the previous run
Weigh traffic signals against real business outcomes
Apply deterministic rules to classify the situation
Generate an explanation — with confidence and caveats
AI is used for explanation and content generation — not for deciding what to do.
Orbit does not auto-apply changes, replace analytics tools, or run real-time alerts.
When traffic and outcomes conflict, Orbit prioritizes business outcomes over traffic signals.
Orbit evaluates changes in traffic and business outcomes by comparing current performance against previous runs. It applies deterministic rules to classify each change into a clear decision state — act, monitor, ignore, or baseline changed — based on observed impact rather than raw metric movement.
For each decision state, Orbit generates an explanation that shows what changed, how it was evaluated, and why a specific action is recommended or deferred. This reduces false alerts, avoids unnecessary investigation, and makes decision logic auditable and repeatable.
Orbit connects to analytics and marketing platforms such as Google Analytics 4, Google Search Console, Matomo, and HubSpot. It analyzes traffic, SEO performance, and outcome data across these sources without replacing them, providing a consistent decision layer on top of existing tools.
Act — Negative outcome impact detected
Monitor — Opportunity or stable situation
Ignore — Noise detected, outcomes unaffected
Baseline changed — Data structure changed, decisions paused
It does not replace GA4, Matomo, or HubSpot
It does not auto-apply changes
It does not guess — decisions are rule-based
Everything listed here is fully available in today's product.
Secure OAuth authentication pulls real data directly from your Google Analytics 4 property and Search Console site.
A decision engine evaluates signals. AI agents support explanation and execution.
Keep humans in the loop before publishing AI output.
Activate Orbit's multi-agent workflows with one click.
A run is a discrete analysis cycle. Orbit compares the latest data snapshot against the previous run to determine what changed and whether the change affects outcomes.
"Baseline changed" means Orbit detected a structural shift in the underlying data (for example: tracking changes, schema changes, or other conditions that make comparisons unreliable). In this state, decisions are paused until a stable baseline is re-established.
Orbit evaluates change impact using deterministic rules (not guesses) and ends each analysis in one state: Act, Monitor, Ignore, or Baseline changed. "Ignore" is used when changes look like noise and outcomes are unaffected; "Act" is used when Orbit detects negative outcome impact.
No. Orbit uses deterministic logic for classification and decision states. AI is used for explanation and content generation—not for deciding what action to take.
No. Orbit sits on top of your existing analytics and marketing platforms to evaluate changes over time and provide a consistent decision framework. It explicitly does not replace GA4, Search Console, Shopify, Meta Ads, or Google Ads.
Orbit connects to analytics and marketing platforms including Google Analytics 4, Google Search Console, Shopify, Meta Ads, and Google Ads, and analyzes traffic, SEO performance, commerce data, and paid media performance across sources.
No. Orbit works with the sources you connect. If you only connect analytics (e.g., GA4/GSC), Orbit can still evaluate traffic and search performance changes; adding commerce and paid media sources (Shopify and Ads) strengthens growth & revenue evaluation when signals are mixed.
Orbit uses secure OAuth and requests the permissions required to read data from Google services you connect (e.g., GA4/GSC and Google Ads performance data). No service accounts are required.
Unify your Google Analytics 4, Search Console, and HubSpot data in a single platform with secure OAuth integration and read-only permissions.
Orbit doesn't just show you what happened. It tells you what to do next, with clear decision states: act now, wait, or investigate further.
Our AI distinguishes between statistically significant changes and random fluctuations, so you focus on what actually matters.
Most analytics tools show trends. Orbit tells you what those trends mean for your business outcomes and gives you confidence levels and action triggers.
Link website performance (GA4 / Matomo) with CRM outcomes (HubSpot) to avoid misleading signals. See the full funnel from traffic to revenue, not just vanity metrics.
Review queues, audit trails, human-in-the-loop so teams don't feel blind-sided by AI. Every decision is transparent, reviewable, and accountable.
Stop wondering if a change is real or just noise. Get confidence-backed decisions with statistical validation and baseline comparisons.
Focus your time on meaningful changes. Orbit filters out false positives and highlights only the signals that require action.
Every decision comes with a complete audit trail. Review what was decided, why, and track outcomes over time to build institutional knowledge.
Decisions are made using deterministic rules; AI is used only for explanation and content generation.
Connect your analytics and CRM data. The decision engine evaluates signals, then you review and approve decisions before they're executed.
Orbit establishes baselines, detects meaningful changes, and alerts you with clear reasoning about why something matters.
Every recommendation includes the why, how, and when: why it matters, how to act, and when to act. Full transparency, every time.
Orbit only requests read-only permissions. We never modify, delete, or share your Google Analytics or Search Console data.
We comply with GDPR regulations and Google's API Services User Data Policy. You can revoke access or delete your data at any time.